Kellogg's releases new TVC featuring Tisca Chopra
The all new Kellogg’s All Bran Wheat Flakes comes with more fibre and added bran, its new campaign salutes the many roles played by today’s woman, represented by popular film and television actress Tisca Chopra. The campaign reiterates the thought of ‘Happy Inside, Happy Outside’ based on the insight that for women to play their many roles with ease and happily, they need to feel good from the inside.
The campaign targets Indian women between 35 to 40 years of age who may be prone to digestive irregularity due to either considerable impact of hormones, poor eating behaviour, insufficient exercise, hectic lifestyle or other medication that affect the digestion process.
In the new Kellogg’s All Bran TV Commercial, Tisca Chopra is seen in the various avatars that a homemaker takes on through the day. From helping her child with a science project, to fixing a flat tyre with her husband, to helping her mother-in-law learn to send emails, it highlights that she must adequately nourish and care for herself first, in order to carry out these responsibilities with a smile.
Vikram Bahl, Marketing Director, Kellogg India says, “The foundation of Kellogg’s strategy for All Bran is to understand the consumer’s functional and emotional needs. All Bran is the #2 brand for Kellogg’s globally and is built on the insight that in order to fulfill multiple roles as a woman, it is important to first take care of herself. A fibre-rich breakfast helps have a healthy digestive system that can help you feel better and happy on the inside, so that you are happy outside.”
Talking about the campaign, Samarth Shrivastava, Vice President & Client Services Director, JWT says, “We do a lot of consumer work with homemakers and we saw a marked shift in her role, she does so much more for her family than before, she is now a true partner to her husband, a sangini, not just an ardhangini, she partners him in all all decisions related to the household and even manages finances in some cases. Therefore the creative trigger for Kellogg’s All-Bran Wheat Flakes was 'I'm every woman'. We are very happy with the way the TVC has turned out.”
Agency: JWT Mumbai
Vice President & Executive Creative Director: Nandita Chalam
Vice President & Client Servicing Director: Samarth Shrivastava
JWT Team that worked on the film (including servicing + creative):
Servicing: Swati Bobde, Rahul Chandwani, Rohit Rebello
Creative: Monika Dhoke
Production house: Ibis Films
Kellogg’s All Bran Wheat Flakes ready-to-eat whole wheat cereal is high in fibre providing 5 grams of fibre in a single serve and therefore can help women meet part of their fibre requirements. Fibre can help women maintain digestive health since it helps speed up the movement of food through the digestive system, which in turn may help cleanse the digestive system.
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