Kellogg's Special K gives women free personalized solutions for weight management

Special K is proud to have 50,000 women who have initiated their weight management journey with the help of myspecialk.co.in. This interactive platform delivers free and complete tailored meal plans to fit independent lifestyles and help women stay on track. It has interesting sections and features from free personalized meal plans for everyday weight management and the 2 Week Challenge, to shopping lists, to exercise and fitness tips, blogs to success tracking dashboard and more.

Myspecialk.co.in helps the brand fulfil its promise of helping women “Get back to life”. Since its launch in July 2013, myspecialk.co.in has been received very well by women. Over 50,000 women have registered through the website to receive scientifically designed meal plans for free and other tools to drive a great start to their weight management journey and stay successful along the way.

• 50,000 registrations and counting

• 6 lakh plans downloaded so far

• 84 scientifically designed meal plans

• The free personalized meal plans for everyday weight management and  2 Week Challenge are based on BMI, activity level and food preferences like veg and non-veg

• Expert advice and tips

• Shopping lists as per the customized meal plan
Highlighting the relevance of this platform, Harpreet Singh Tibb, Marketing Director, Kellogg India says, “Kellogg’s Special K has consistently strived to be an ally for women who are on their weight management journey. We are proud to introduce a platform which will assist them to start their journey and stay committed to their individual goals with free personalized solutions, complemented by positive inspiration to reclaim their lives.”

A woman faces various obstacles on her journey towards weight management. Everyday challenges demotivate her and decrease confidence in herself. Kellogg’s Special K aims to inspire these women by keeping her weight management journey on track, prioritize for themselves better and ensure that their new-found confidence helps them ‘Get Back to Life’. Women can choose to take the 2 Week Challenge plan to kick-start a weight management journey and continue with the everyday weight management plan to maintain body weight, or they can directly take the everyday weight management plan as well.

Setting a personal goal is the first step in this journey. For both plans, myspecialk.co.in encourages women to first set a goal so as to stay focused. Once the goal has been set, the user’s meal preferences are taken into account, and an exclusive, personalized plan is designed especially for the woman. That’s not all, the platform also aims to boost your morale through tips and tools as well as a success tracking dashboard. Special K women also can invite their friends to take the 2 Week Challenge along with them through the website, and track their progress together.

Eating breakfast everyday can help manage weight. Kellogg’s Special K is a 98% low-fat breakfast option that as part of a low fat well-balanced diet and a regular exercise regime can assist you to maintain your weight. It is enriched with eight essential vitamins and is a source of protein and fibre. Include low fat Kellogg’s Special K with skim milk and fruit as part of a daily breakfast.