Kelly Calabria named as SVP, Chief Marketing and CSR officer for Blue Cross

As on August 15, Kelly Calabria will serve as SVP, Chief Marketing and Corporate Social Responsibility Officer for Blue Cross and Blue Shield of North Carolina, also known as Blue Cross NC.

Calabria will be a part of the executive leadership team for the company and will answer to Tunde Sotunde, CEO of Blue Cross NC.

"I look forward to learning, listening and using my abilities to make healthcare more accessible and equitable for all and to improve a state that has been so nice to me in all stages of my own life," wrote Calabria, a North Carolina native, on LinkedIn.

According to a statement from the firm, Calabria will head up a division under the newly created position that will address social drivers of environmental, social, health, community health equity and governance issues. The Foundation for Health Leadership & Innovation was where Calabria most recently held the positions of president and CEO. Calabria said on her LinkedIn account that David Reese will take over her role at FHLI.

Calabria served as EVP and MD for Ketchum's North American health PR prior to joining FHLI. Before Ketchum purchased Capstrat, she served as the company's executive vice president and director of client engagement.