Kent Atta Maker’s discriminatory ad gets hauled by Twitterati

Kent Atta Maker finds itself in hot water after its ad gets panned for being discriminatory and classist in an overwhelming outcry on social media platform Twitter.

Like many of its predecessors, the healthcare brand piggybacked on heightened consumer concerns about Coronavirus and included it in its messaging. But it got it completely wrong.

The controversial copy reads “Are You Allowing Your Maid to Knead Atta Dough by Hand? Her Hands May Be Infected. Now Don’t Compromise on Health and Purity. Bring Home Kent Atta Maker and Bread Maker.”

The vitriol against the advertisement and subsequent complaint to advertising watchdog Advertising Standards Council of India (ASCI) forced the brand to promptly apologize and pull down the ad.


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