Kerala Holiday Mart set to ride the digital wave
Kerala Holiday Mart, caters to both, the domestic and international tourist segment and initially focused only on inbound tours into Kerala. With the goal of becoming the preferred South Indian tour operator, they have recently expanded into other South Indian markets like Tamil Nadu and Karnataka.
Talking about their recent digital makeover,Kuncheria Thomas, CEO, Kerala Holiday Mart, says "Digital is changing the way we think, act and do, and there are no two ways about that. Our customers' expectations from the digital medium keep rising, making it even more challenging to provide them with exactly what they seek. Every aspect of planning a holiday is now processed via the internet, right from travel and destination research, to flight and hotel bookings. Our new website is only the first step towards meeting our customers' holiday needs online and we are happy to have taken the lead in creating a friendly and intuitively engaging user experience via the new Kerala Holiday Mart website."
The website has been designed by Indigo Consulting and chiefly focuses on forming a crucial connection between the Kerala Holiday Mart brand and the travel inquisitive user. It allows users to scan through various packages, tour guides, image banks and bookings contained within a slick and contemporary interface thus ensuring significant customer engagement and lead generation. Notable amongst other functionalities, is the drag and drop feature which efficaciously allows users to customize tour packages as per their specifications.
Dean Gonsalves, Associate Creative Director, Indigo Consulting says "The redesign of Kerala Holiday Mart, is not only crafted to provide an intense visual experience in travel but also sports a revolutionary interactive tool to search, find and interact with packages. Every stunning holiday image is accompanied with relevant package rates. This conveys to users up front that - it's not just a dream holiday but an affordable reality."
Thomas adds, "We hope to take optimum advantage of the opportunities that the digital medium has to offer. With our new website in place and on going search marketing campaigns, we are positive about exploring the digital world still further."