Kerala Tourism receives award for Best Ad Film at Kyoorius Awards
The Kerala Tourism advertisement film 'A Room with a View' on the cultural diversity of Kerala was awarded the best film in 60 Sec+ category at the prestigious Kyoorius Awards. The awards were organised in association with D&AD London, one of the most sought after creative communities in the world. Directed by renowned cinematographer Sameer Thahir, the film was created as a promotional tool for Kochi Muziris Biennale, India’s biggest contemporary art expo.
“A Room with a View” was chosen as one among the seven best featured film. It was the only film nominated from South India. The Kyoorius-D&AD jury featured an internationally acclaimed panel including stalwarts like Chris Baylis, Gigi Lee, Josy Paul and Raj Kamble among others.
“The government recognises Kochi Muziris Biennale as Kerala’s biggest crowd puller that lures art and culture enthusiasts across the globe and we are determined to conserve our valuable cultural diversity and communal harmony that makes Kerala, a unique cultural destination for the travellers from inside and outside India. This ad film is the perfect depiction of what Kerala wants to convey to rest of the world regarding its social wellbeing”, commented Kadakampalli Surendran, Minister for Tourism, Government of Kerala.
The film was a part of the Live Inspired campaign which was released nationally and internationally. The film is considered as the beginning of Kerala’s strategic move in positioning the state as an art and cultural hub, hence, linking it with a host of festivals across a spectrum of arts. The Kochi Muziris Biennale, India’s only art Biennale, signifies the necessity to balance the interests and independence of artists, art institutions, and the public.
The film was conceived and scripted by Stark Communications, the Creative and Brand management agency of Kerala Tourism and directed by the reputed cinematographer/ director Sameer Thahir.
About the Film – A Room with a View
The film, unlike a typical tourism ad film was presented as a real-time view of life as seen from a window of a reading room in Kerala. With the pictures of Mahatma Gandhi, Che Guevara and Rabindranath Tagore, film showcases the distinct socialist lenience of Kerala. The reading room named ‘Yuvadhara’ itself is a depiction of the deep rooted initiatives of Kerala youth that led the state to achieve the highest literacy in the state. The cultural mix represented by characters such as a Christian nun passing by as the temple music gets louder, the gentleman inside the library listening to international news, the Kathakali artist who uses a mobile phone, characters dressed as superheroes, dancers taking selfies, and people participating the elephant parade represents how Kerala upholds its diversity in culture, religion and lifestyle and depicts how the fusion of differences can be beautiful.
Without slipping its unique tradition off from the hand, Kerala shows its openness to new technologies and ideas. While global community is struggling to accept the diversity in culture, Kerala leads the way as the culture of Kerala is formed by accepting new communities and cultures throughout its history.
In a deceptively simple manner, the film juxtaposes several of these ideologies and religions that overlap and seep into each other to reveal a multi-hued tapestry of singular beauty. Live sound and subtle music add to the realness of the film.
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