Ketchum makes global & UK leadership appointments

Deputy UK CEO Sera Holland has been promoted to oversee global markets as Ketchum's new chief strategy and innovation officer.

Taking on the global markets leadership role in 2021, Holland, who joined Ketchum from The Fawnbrake Collective, will be in charge of global strategic priorities and consistency of approach across healthcare, reputation, creative, and influencer marketing in all markets outside the US, as well as scaling innovation across the network with individual country markets.

Furthermore, Heather Blundell has been promoted to deputy UK CEO, taking on day-to-day operational leadership of the UK market under the guidance of Ketchum's senior leadership team. She joined Ketchum last spring as chief growth officer for Europe from Weber Shandwick.