Ketchum Sampark announces its foray in Digital Media business

Ketchum Sampark, the Indian Affiliate of Ketchum Inc, the leading global communications network, today announced the launch of its digital media business Ketchum Sampark Digital. Aimed at garnering substantial market share in the emerging digital media business, Ketchum Sampark Digital will offer full-service interactive strategy, Web design, video production and multimedia development to help companies tell their stories and build engagement with their audiences on digital media (internet and mobile).

Commenting on the launch of Ketchum Sampark Digital,N S Rajan, Managing Director, Ketchum Sampark said, "The launch of Ketchum Sampark Digital reflects the emerging significance of engaging with consumers through prolific use of digital domains. There has been a distinct shift in usage patterns wherein consumers look beyond email and casual surfing to complete engagement and internet as the media of choice for information. We are initially launching our Digital business with a team of young social media experts and progressively build a bandwidth of skills and digital capabilities including a team of interactive strategists, digital designers and producers."

According to Jonathan Kopp, Partner & Global Director, Ketchum Digital, "Globally, Ketchum Digital has created innovative digital media solutions for clients including FedEx, Kodak, ConAgra, Absolut amongst many other industry-leading companies. With the launch of Ketchum Sampark Digital India joins other Ketchum Offices and digital experts around the globe in the Ketchum Global Digital Network bringing digital social media solutions from around the world for our clients everywhere."

As part of its foray in the digital media business, Ketchum Sampark is concluding a detailed study of 200 Indian corporates and nearly 150 brands in the Indian marketplace to track their digital footprint as well as user engagements. The study covers Corporates from across 20 different industries including Aviation, BFSI, Consulting, Diversified Large Indian Corporates, Healthcare & Pharmaceutical, Oil & energy, Software Services and FMCG. The Brands covered in the survey are from across 14 categories including Apparel, Automobile, Media & Entertainment, Personal Care and Retail.

"Our study has tracked engagement of these corporations & brands with their target audiences using social media channels like Facebook, YouTube, Twitter and Linkedin," said Ajay Sharma, Managing Partner, Ketchum Sampark.