Keventer Agro makes it big with India’s First Ever Campaign to Promote Banana

Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas.

Banana being a low-value product and easily available throughout the year across India, not many organizations have actively promoted the consumption of the fruit. Keventer Agro, one of the fastest growing Food & Beverage companies in Eastern India, has taken a leadership stance in endorsing Banana with India’s first TVC promoting this delicious food.

While everyone’s aware of the health benefits of Banana, one of the key objectives of the campaign is to position it as a desirable diet for children of all ages. The TVC takes the protagonist (a kid) to a fantasy land where the nature celebrates the wholesome goodness of banana with Banana Dolphin, Banana Bird, Banana Butterfly, etc. The stop motion video aims at evoking fantasy in every kid’s mind, encouraging them to consume banana every day.

The TVC will be backed by a month-long high decibel campaign along with an engaging on ground activity to spread awareness about the various benefits of Keventer Banana.

Commenting on India’s first campaign to promote Banana consumption, Mr. Mayank Jalan, CMD, Keventer Agro said “The launch of the first integrated campaign to market bananas in India is an important milestone for us. With an annual sales of 30,000 tonnes, we are the largest branded banana suppliers in the country but the opportunity in India is largely untapped. The launch of this campaign is Keventer Banana Highlights Better Nutrition- Carbide Free. Uses FSSAI approved Ethylyne in ripening process.

Looks Good- Stays good for a longer period. Contributing to improving farmers livelihood. Nearly 15,000 farmers lives impacted through Keventer Assisted Farming initiative.