KFC is getting ‘GIF’fy with it!
If you are hooked to GIFs (Graphics Interchange Format) on the internet then you are going to love KFC’s new TV commercials! KFC India has launched a series of 10-second TV commercials in GIF-like format to promote its popular Wednesday special offer 10 pieces of hot and crispy chicken for only Rs 400. The TVCs are quirky short videos that use tongue-in-cheek humor to communicate the brand’s value proposition. With this, KFC has become the first brand in the country to bring to television screens an image format that has seen wide popularity online, and has so far has only been accessed on smart phones and computer screens.
Commenting on the launch of the disruptive GIF TVC series, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “GIFs have become a means of communication that young consumers are using at nearly every point of digital conversation. It is a more engaging, amusing and human format of communication and they draw an instant connect with consumers. For this campaign, we wanted to create something that would be disruptive and also be shareable – and these quick GIF-inspired TVCs do just that!”
Enjoy the first two edits of the series here, and stay tuned for more over the next few months.
To download click: here
Ogilvy & Mather
Mr. Ajay Gahlaut – Executive Creative Director
Mr. Shailender Mahajan – Sr. Creative Director, Creative Services & Design
Mr. Krishna Mani - Sr. Creative Director, Creative
Mr. Srikanta Behera – Associate Creative Director
Mr. Shreyans Gupta – Creative Controller
Ms. Rasika Fernandes – Sr. Vice President, Planning
Ms. Amarinder Butalia – Senior Vice President, Account Management
Mr. Sunil Singh – Client Services Director
Ms. Disha Dhami – Account Director
Ms. Kkanchan Mittal – Senior Account Executive
Malda Unltd Productions
Director: Mr. Ayan Das|
Producer: Mr. Jeebak Dasgupta, Mr. Trayambak Dasgupta
DOP: Mr. Adil Afsar
Music: Mr. Arjun Iyer