KFC launches a high impact campaign for its 'Rice Bowlz'

Rice is one of India’s favorite meals, so our chefs at KFC decided to have a go at putting a signature KFC twist on it! They took inspiration from India’s famous tradition of rice and made it fragrant and indulgent with spices and condiments. They then developed a rich, spicy gravy to go with it. They tossed some popcorn chicken and some spicy, crunchy Veg. strips, filled it all into a funky bowl, and voila…India’s perfect lunch was ready!

The new Rice Bowlz ad features a young executive savoring his Rice Bowl, while seated on his trusty motorcycle. His phone rings mid–bite, shattering his peaceful lunch. He really doesn’t want to answer the call, so he picks up the phone, and recites “The number you are trying to call cannot be reached” in a mock sing-song accent. The caller hangs up, and the young man returns to his blissful lunch.

Now you can have the perfect lunch as well, just visit any of KFC’s 230+ restaurants across the country and pick up your Rice Bowl, at an unbelievable price of just Rs. 69/79* ! And if your phone starts ringing, you know what to do ;)

Dhruv Kaul, Director KFC Marketing, said “Young adults in India are pressed for time, and find it hard to grab a wholesome and tasty lunch. In our tech savvy lives today, we are bombarded with calls, messages and emails; and it’s hard to take a Time-Out for yourself. We’ve brought that insight alive in an easy cool manner in our recent advertising and are confident that it will resonate with our customers!”


TVC Details
·         Duration: 25 seconds                

·         Language: English + edits                      

·         Creative Agency: Ogilvy & Mather          

·         Production House: Soda Films

·         Director: Rajesh Krishnan