KFC’s new TVC urges consumers to try something new

KFC India is back on your television screens with its latest TV commercial, for its recently launched Chick’n Fried Roll that urges consumers to try something new in order to transform the ordinary to the extraordinary. 

The spot begins with a young guy who is driving on the streets in his old-fashioned, run-down car, trying to catch the attention of two girls. Unfortunately, his car breaks down at just the wrong time and he slinks away in embarrassment. The next scene cuts to another day, where the same young lad is out in the same car, only this time the car has a whole new swanky makeover. In his all-new avatar, he wins the attention of the girls, without trying at all. The TVC ends with him biting into the new Chick’n Fried Roll at a KFC, while the girls find it irresistible to take their eyes off him. As the VO sums it up, jab ordinary baney extraordinary to mazaa aata hai.

Commenting on the TVC launch, Lluis Ruiz Ribot, CMO, KFC India said, “The KFC Chick’n Fried Roll is a delicious combination of all things yummy – your favorite KFC chicken, mouthwatering new spicy and cheesy sauces and fresh vegetables – all enclosed in a crunchy fried roll. It is the perfect example of how we have transformed something ordinary - the standard chicken roll- into something extraordinary. Through this TVC we urge consumers to break away from the predictable and try something new like the all-new KFC Chick’n Fried Roll.” 

 Ajay Gahlaut, Executive Creative Director, Ogilvy Group Companies – North said "The task for the creative team was to position the new Chick’n Fried Roll as a unique product offering, something that is absolutely different from anything else available in the same space. Through the TVC, we wanted to bring alive that narrative, and that’s when we decided to use a very real and relatable situation to communicate the same. An interesting product, a detailed brief and creative thinking, helped us craft this new TVC for KFC.”

 Agency credits –

Account Management:

    Mr. Kapil Arora - President - Ogilvy Group Companies, North

-          Ms. Amarinder Butalia – Senior Vice President

-          Ms. Kankana Ghosh– Client Services Director

   Ms. Kkanchan Mittal – Senior Account Executive

Creatives:

-          Mr. Ajay Gahlaut – Deputy Chief Creative Officer- Ogilvy India, Chief Creative Officer- Ogilvy North

-          Mr. Shailender Mahajan - Senior Creative Director

-          Mr. Krishna Mani - Senior Creative Director

-          Mr. Srikanta Behera – Associate Creative Director

-          Mr. Shreyans Gupta – Creative Controller

Planning:

-          Ms. Rasika Fernandes – Senior Vice President

Production House: Bootpolissh Films

Director: Mr. Shujaat Saudagar

Producer: Mr. Ashit Ghelani