KFC’s TVC for new Chick & Share Buckets puts the spotlight on close friendships

KFC India just released a TVC for its ‘Chick & Share’ buckets that celebrates the closeness and craziness that is your inner-crew.

The TVC opens with three friends meeting at a KFC and without uttering a word greeting each other with just their signature handshake. It is fun to see how no one says a word, yet each one of them knows the elaborate handshake “like a pro". Witnessing this is a boy, sitting across the table, wondering what is going on. He looks baffled watching the three friends, who don’t care about onlookers and are just thrilled to meet each other. The commercial ends with the tagline “Aisi crazy dosti ke liye…KFC ke naye Chick & Share Buckets” emphasizing that the KFC Chick & Share is perfect for sharing with your closest buddies.

Lluis Ruiz Ribot, CMO, KFC India said, “The all new KFC Chick & Share bucket has 4 finger lickin’ options (15 pc Hot Wings,10 Pc Chicken Strips, 5 Pc Hot & Crispy and X-tra large Chicken Popcorn) at an unbelievable price of Rs 299/- each, making it the perfect bucket for sharing with your squad! With the TVC we wanted to emphasize the fact that the KFC Chick & Share Bucket is meant to be shared with your inner crew. An interesting take on how we are our uninhibited selves with our closest bunch of friends, along with a great product helped us design the campaign, that we are confident will resonate with our consumers.”

Commenting on the TVC, Mr. Ajay Gahlaut, Executive Creative Director, Ogilvy Group Companies – North said “The task was to position the KFC Chick & Share buckets as a sharable snack for youngsters. So, in these films, we focussed on cool teenagers who share a crazy bond, and integrated it with our messaging of food. Simple, crazy and fun”

Credit list

Creative Agency: Ogilvy & Mather Pvt. Ltd.

Account Management:

Mr. Kapil Arora - President - Ogilvy Group Companies, North

Ms. Amarinder Butalia – Sr. Vice President, Account Management

Mr. Sunil Singh – Client Services Director

Ms. Disha Dhami – Account Director

Ms. Kkanchan Mittal – Senior Account Executive

Creatives:

Mr. Ajay Gahlaut – Executive Creative Director

Mr. Shailender Mahajan -  Sr. Creative Director, Creative Services & Design

Mr. Krishna Mani - Sr. Creative Director, Creative

Mr. Srikanta Behera – Associate Creative Director

Mr. Shreyans Gupta – Creative Controller

Planning:

Ms. Rasika Fernandes – Sr. Vice President, Planning

Production House: Early Man Films

Director: Mr. Abhinav Pratiman

Producer: Mr. Amarjeet Phukan