Kickstarting Holi celebrations Moj launches the 'Moj Holi League' campaign
To spread the colors of joy and happiness this Holi, Moj, India’s leading short-video app, has kickstarted the ‘Moj Holi League’ (MHL) campaign for its community. The six-day campaign includes fun contests, engaging challenges, and a new theme every day for creators to create entertaining content around Holi celebrations.
Making the virtual celebrations more colorful, creators from across the country will be participating in the popular festival via Moj. The league has an impressive lineup of creators who are divided into six teams themed on different colors. They would be competing against each other to win the league.
As part of the campaign, Moj has built a Prediction Filter called ‘MHL Teams’. The creator community can use this filter to find out which team they belong to. On applying the lens, a burst of colors and the team name will be splashed across the creator’s screen.
“Holi, the festival of color and spring is widely popular, and with the Moj Holi League we are committed to bringing our community together to indulge in festivities and celebrate in full vigor,” said Shashank Shekhar, Director - Content Strategy, Moj. “The idea behind organizing MHL is to spread happiness and encourage our community to celebrate Holi from the safety of their homes” he added.
As part of MHL, creators are going to participate in a slew of activities that include interesting challenges, pranks, and games to create engaging and diverse content, thus showing support to their respective teams. The creators stand a chance to win exciting prizes like iPhones, Nykaa/Myntra vouchers, ring lights, Echo Dot, etc. every day. The team with the highest views, participation, and engagement on their content will be declared as the winning team of the campaign.
MHL celebrations are expected to bring the entire Moj community together, indulging in Holi festivities in the true spirit of the festival.