KidZania opens its door for brands and Kids; kickstarts operations in MUM
KidZania, the fastest growing kid's entertainment brand, recognized globally for its unique blend of education and fun, expands its footprint with the opening of its first centre in India, in the city of Mumbai. KidZania Mumbai will have its Founding Ceremony on the 29th of August 2013. Mumbai will be the 14th operational centre of KidZania in the world as India joins countries like Chile, Indonesia, Japan, Kuwait, Malaysia, Mexico, Portugal, South Korea, Thailand and United Arab Emirates.
KidZania is an indoor family edutainment theme park that emulates the workings of a real city. The indoor park, on the 3rd floor of R City Mall, Ghatkopar West, is a city built to scale for children, complete with paved roads and cars, city buildings, recognizable establishments and a functioning economy. Ideally suited for children aged 4 to 14, KidZania Mumbai features 60-plus real-world establishments (Bank, University, Fire Dept, Radio Station and many more) and 80-plus role-playing options (Pilot, Surgeon, Fashion Designer) to help children develop real life skills. Unique to KidZania Mumbai, children can also experience one-of-a-kind establishments like the Bollywood Acting Academy, Pottery Studio, KalaShetra Art (Culture Club) and Dabbawala (boxed Lunch Delivery service).
“With the opening of KidZania Mumbai, we celebrate a major corporate achievement –our 14th city in our 14th year of operation – now located in what is predicted to grow into the largest city in the world by 2020,” said Xavier López Ancona, President and Global CEO of KidZania. “This represents a meteoric growth of our company and illustrates how families from around the world have embraced the KidZania concept – a progressive and interactive role-play experience that challenges, inspires and readies kids to create a better world.”
Shah Rukh Khan, Actor and Co-Promoter of KidZania Mumbai said, “I’m elated to see KidZania open in India and proud to be part of such an empowering concept. It is my belief that KidZania will be the new destination for Indian parents to send their kids to learn and have fun together. India is ready for an edutainment concept like KidZania and I’m hopeful that it will provide new opportunities to the kids to shape their future."
By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world.
Sanjeev Kumar, Director & Chief Executive Officer, KidZania India, said, “We are proud to be a part of this remarkable concept that will empower future generations of India and bring a fresh outlook in the kids' entertainment space. KidZania is designed to help kids strengthen their ability to manage their world through key aspects of learning ranging from society functions, financial literacy, career choices, team work, independence, real life skills and self-esteem. Parents and teachers today are looking for new ways to motivate children and every activity at KidZania is aimed at inspiring, educating, entertaining and empowering children through real-life role-play experiences.
Keeping in line with our core philosophy of social responsibility and child development; we will be inviting underprivileged children to experience the KidZania centre for the first ten days, prior to opening to public in the first half of September.
Real world brands are a key component to KidZania‘s success. Whether it‘s a bank, a retail chain or a leading media company, our partners enrich the KidZania experience, making it authentic, immersive and rewarding for kids. KidZania Mumbai features premier global and local brands and the key Industry Partners include: Big Bazaar, Birla Sun Life Insurance, Cadbury's Dairy Milk, Central, Coca-Cola, Godrej Security Systems, Hardy's, Hyundai, Kellogg’s' Chocos, Mad over Donuts, Radio City, Star India, Times of India and YES Bank.