KidZanias Delhi NCR announces partnership with Nutella
KidZania Delhi NCR, a Global Indoor Theme Park that inspires, educates & empowers children, helping them understand & manage their world better; has partnered with Nutella via the launch of the ‘Nutella Breakfast Deli’ establishment.
This association between KidZania and Nutella will allow children to play the role of a ‘Breakfast Chef’ and prepare fun and tasty breakfast recipes with Nutella, according to the recipe provided. Kids are explained the importance of breakfast in their daily diet and prepare an exciting recipe using Nutella. Thereafter, kids can consume their own breakfast or share it with their family and friends. Every child would get a specially created ‘Nutella Recipe Booklet’ as part of a giveaway at the end of the activity. As an additional giveaway, kids can take home a Nutella spife exclusively during the launch month. These activities will inculcate different values like psychomotor, cognitive, emotional and social skills via experiential learning.
Speaking on the new launch, Sona Mazumdar, Director – Strategic Partnerships, KidZania India, said,
“We are excited ‘Nutella’ is launching at our Delhi NCR facility on a long-term agreement participating in a customized activity. KidZania Delhi NCR believes that it’s important for kids to understand the nutritional value of breakfast they eat and Nutella is amongst the most consumed product during breakfast of them all. The Breakfast Deli activity will impart the importance of a healthy breakfast in a child’s daily diet along with the balanced nutrients which go into making a breakfast healthy using different recipes. The activity will trigger cognitive and psychomotor development in them.”
Vidya Sagar Singh, Head of Marketing, Nutella, said, “Nutella is not only an iconic brand world over but is also one of the most loved brands. Through the partnership with Kidzania, we want to grow this love for our brand bigger in India with our little fans. Nutella Breakfast Deli at KidZania will be a unique concept built around education and entertainment for children.”
“Our partnership with KidZania helps provide us with an innovative platform to engage with children in an entertaining and fun environment. Children coming to Nutella Breakfast Deli will learn to make delicious recipes with Nutella on multiple Indian breads like parantha, chapatti, dosas and many more. This fun experience will help them discover how breakfast can be made tasty with Nutella while showcasing their culinary skills. We are very happy to begin this exciting journey.”