Kinara Capital unveils new brand identity

Kinara Capital, the non-banking financial company (NBFC) that provides unsecured lending to small business entrepreneurs for their growth and working capital requirements, today announced the unveiling of its new brand identity.

Kinara Capital’s new logo is a visual representation of their commitment to the infinite growth potential of small business entrepreneurs when offered loans of INR 2-25 lakhs without property collateral.  Kinara helps its customers grow their business, their incomes, create jobs, and in turn, fuel India’s growth. 

The essence of the bright and positive logo with three upward triangles is increasing the growth of its customers - the base triangle represents the small start, the grey that is connected with the word ‘capital’ represents Kinara’s contribution, and the big red arrow leaping above the letters represents soaring success. These are also made up of straight lines, to portray infinite possibilities and limitless growth. The letters are sharp and clean to depict the company's commitment to transparency and integrity.

Founder and CEO Hardika Shah said, “Kinara Capital was born out of a dream to build real financial inclusion for small business entrepreneurs via unsecured lending. Making this dream a reality has been immensely rewarding as we have impacted over half a million lives in India. Our new and vibrant brand identity is a visual expression of what we follow and believe - our focus on enabling the growth and prosperity for small business entrepreneurs, for communities, and for India."

Founded by Ms. Shah in 2011, Kinara Capital disrupted small business lending in India by filling the gap between microfinance and commercial capital and by providing loans without land or property collateral. First-generation small business entrepreneurs involved in small-scale manufacturing have been the top borrowers till date.


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