Kinder Joy associates with Universal Studios
Ferrero India’s famous confectionery, Kinder Joy, is associating with Universal Studio for its upcoming movie, ‘Minions’, to be released in India on July 10. The association will see the introduction of the adorable yellow Minion characters as surprises in Kinder Joy.
The limited edition Minion characters as surprises will be available from July until September 2015 in all the modern trade and retail outlets across cities of Maharashtra namely Mumbai, Pune, Nashik, Nagpur, Aurangabad, Satara, Kolhapur and Solapur.
The new limited edition of surprises in Kinder Joy will give children the chance to assemble and collect these Minion surprises while relishing their favourite Kinder Joy.
Each surprise toy will have a unique playability feature and there will be a total of 11 new surprises in this new limited edition of Kinder Joy. For boys there will be a wide choice of surprises in Kinder Joy namely Dracula, Lava Kevin, Napolean and Pirate. For girls there will be another set of a wide choice of surprises in Kinder Joy namely Caveman, Guitar Stuart, Jurassic and King Bob .
Anita Dewan, Vice President – Strategic Marketing for Kinder Joy, Ferrero India said, “Kinder Joy has been consistently bringing varied surprises for children and associating with the movie, ‘Minions’ was a strategic decision to create a world of fun via surprises for children. We are positive that the Minion characters will be loved by children and they will treasure their collection.”
Kinder Joy has been launching new surprise toy assortments. It had introduced the Tom & Jerry; Mattel’s Barbie and Hot Wheels collections. Recently, it had tied up with Disney to introduce the Disney Princess and Marvel’s The Avengers.