Kinder Joy celebrates the joy of going 'Back to School'
Children’s most loved confectionary brand, Kinder Joy announces the launch of an exciting contest on the occasion of ‘Back to School’. This contest has been launched to celebrate the occasion of going back to school after the summer vacations.
Kinder Joy brings new happiness associated with going ‘Back to School’ for children with this promotion full of fun and engaging prizes. The brand gives consumers a chance to win three scholarships worth Rs. 100,000 each, 100 bicycles and third prize being 500 Back to School kits/ merchandise.
These prizes can be won by participating in this simple contest, by giving missed call on the toll free number – 1800 123 6666 to answer a simple question - ‘What is your greatest joy of going back to school?’ On completion of all the required steps, a message will be sent to the participant confirming his participation. The participant will further be intimated if selected as winner basis the ‘Entry’ and answer to the question. Best answers shall win exciting prizes at the end of the contest.
Speaking on the launch of the Kinder Joy Back to School contest, a representative from Ferrero India said, “We are very excited about launching our campaign on the occasion of Back to School this year. The key idea of the campaign was to make “Back to School” a happy and joyful moment for children and parents – As this is a period when they return to the fun and good times in school and look forward to a new class and also an opportunity to meet school friends and teachers again after a gap of 2 months.’
Adding “We are a brand that wants to be part of a child’s growing days with creating small joyful moments for them and their families’
The brand is promoting the packaging with the Back to School theme and the launch of special multipack of 3 Kinder Joy in Modern Trade to drive brand association with the occasion.
The brand will be using various mediums to communicate about the occasion with focus on the contest on TV and digital via their website www.Kinder.com and leveraging several new media platforms (Youtube, Mobile, and more). In addition, there will be on-ground activations to engage with consumers.