Kinder Joy's new avatar - 'Hot Wheels' and 'Barbie' offering

Kinder Joy, the egg-shaped chocolate delight from Ferrero India has introduced a new range of iconic surprise toys – Hot Wheels and Barbie – after entering into a licensing agreement with Mattel. The super “Hot Wheels” collection will be placed as a surprise in the blue packaging of Kinder Joy and the lovely “Barbie” collection will be placed in the pink packaging of Kinder Joy. This follows the recently introduced exciting Lui Lei collection – targeting boys and girls.

Showcasing the latest collection, Kinder Joy organized a fun event for kids at R-City Mall in Ghatkopar, where kids got a chance to meet their favorite ‘Kinderino’. Delighted to meet the Kinder Joy mascot, kids actively participated in the fun activities organized. A life-sized Barbie and Hot Wheels car was unveiled by Kinderino at the event.

Kinder Joy has launched play experiences based on play preferences of boys and girls. It has designed its packaging and its toy assortments to suit these requirements. Parents of course can choose either of them depending upon what they feel is relevant and apt for their child. The complete new range of pink and blue Kinder Joy is meant to spark a child’s imagination along with being a yummy chocolate treat.

Speaking about the new range of toys, a spokesperson for Ferrero India, said, “Surprises form a major part of fun associated with Kinder Joy. Our aim is to provide the best in line with the kids’ expectations and mothers’ approval.  The new range of “Hot Wheels and Barbie” collection will do exactly that. It will help parents/grandparents navigate the toy ranges on offer and make purchasing decisions based on what is most relevant for their child/grandchild.”

“With this new collection of Kinder Joy, “Hot Wheels” will zoom around homes and cute “Barbie” bracelets will be worn as well. The Surprise gives them the advantage of having toy to play and the assembling of parts of toys increases creativity and innovation!” the spokesperson added.

Kinder Joy does not compromise on quality at all.  Besides the new toy assortments, the packaging in hermetic and hygienic is a reassurance by way of the six golden rules of product quality. They are goodness of wheat germ, high quality of milk, no added colors and preservatives, finest quality of raw materials, complete hygiene maintained in production and packaging and supreme production standards.

The Kinder surprises are designed with immense care, aided by psychologists specialized in the cognitive, emotional, and motor development of children. Special attention is paid to safety at every phase of toy development. The toys are built with the highest care and adhere to various quality standards.

Kinder Joy has been constantly innovating its surprise toy assortments. 


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