Kingfisher celebrates the cricket season with a spark of humour
As we enter the 11th season of T20 cricket’s most electrifying platform the IPL, Kingfisher turns up the excitement to enthuse every cricket and beer fan alike.
Kingfisher introduces the ‘Indian Prank League’ as part of its IPL campaign “Divided by teams, united by Kingfisher”. The Indian Pranks League celebrates the teams and their spirit of the good times with a series of video commercials featuring players from Sunrisers Hyderabad, Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Kings XI Punjab and Royal Challengers Bangalore, who are seen pulling pranks off at their team mates. The campaign brings a fresh take to brand activations this IPL season.
As the nation tunes in to watch and support their favorite cricketers, Kingfisher rings in the Good Times with its campaign, bringing a sense of fun and youthfulness to this matchup of tough competitors. Kingfisher as a brand is known for bringing people together for the good times. This year the teams and fans unite over a series of hilarious pranks.
Commenting on the campaign, Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said “For years, Kingfisher has been a catalyst in bringing rival teams together with a fun element off the fields to establish the brands campaign line for the IPL, “Divided by teams, united by Kingfisher”. We also give fans access to the players with our on-ground promotions getting them closer to their sports idols. This year around, the campaign focuses on showing fans the humorous personalities of the teams where they pull pranks on each other in good sporting spirit.”
As part of the campaign, KIXP batsman Chris Gayle pranked his teammate KL Rahul on his 26th birthday.
Through a cut-out in the table, Chris Gayle presented his head as the birthday cake decorated with fruits.
Commenting on the campaign and his recent birthday celebrations, KL Rahul, Kings XI Punjab, Batsman and Wicket Keeper, said: “Pulling pranks is one of the most fun element about being part of a team, I have pulled a couple of pranks on my fellow teammates as well. Kingfisher’s latest campaign – The “Indian Prank League” reflects the spirit of camaraderie and The Good times, exactly how we keep it on the grounds during our practice sessions, we all are always seen having a jovial time. My top Indian Prank league moment this season was on my birthday, pulled off by my fellow teammates. Its small moments like these which creates memories and keeps the spirit of good time going.”
Commenting on the campaign, Kishore Tadepalli, SVP & Managing Partner, J. Walter Thompson Bangalore, said “Despite the rivalry between teams, the players are thick friends with each other. They constantly pull each other’s legs, crack jokes and have a laugh off the field. Kingfisher brings the camaraderie alive for the sports fans and gives them a sneak peak to their lives beyond Cricket.”
The ads will be showcased across mediums through the season, targeted towards cricket fans but can also be viewed on Kingfisher’s YouTube channel.
Kingfisher will also bring fans closer to their cricketing gods with engaging activities through the season across various platforms is to enable Kingfisher to reach out to millions of consumers across the country, ensuring it is the brand of choice right through the summer.
Creative Agency: J. Walter Thompson Bangalore
SVP & Managing Partner: Kishore Tadepalli
Creative Team: Aritra Bhattacharya, Sanjay Bhat
Account Management: Sandeep Shah, Priyanka Wadhwani, Eswar Umamaheshwar, Nivedita Prabhu
Planner: Shazia Sattar Khan
Production House: Colonial Films
Director: Suraj Wanwari
Producer: Pintu Mishra, Divyesh N Sata
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