Kiran Bedi flaged of Dettol - Swachh Express' from New Delhi
With an aim to spread awareness around hygiene and sanitation, RB India had launched the first initiative as a part of the 5 year ambitious program “Dettol – Banega Swachh India”. Former IPS Officer, Dr. Kiran Bedi graced the occasion by flagging off the “Dettol – Swachh Express” from Ghosiya Colony, New Delhi. During the first phase of the campaign spread over the next two months, the bus will cover around 400 villages across 8 states of Haryana, Rajasthan, UP, Bihar, Jharkhand, Chhattisgarh, MP and Maharashtra. In next 5 years, the bus aims at reaching out to 2000 villages across India. The objective of “Dettol – Swachh Express” bus is to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and Nukkad Nataks (street plays) across the villages it covers.
Emphasizing on the lack of hygienic conditions in India, Nitish Kapoor, Managing Director, RB India, said, “As a global leader in consumer health and hygiene, our purpose is to improve the hygiene and sanitation in the daily lives of our consumers. We have been committed towards this cause and now with a national focus on hygiene and sanitation, we have the opportunity to multiply our efforts and support the efforts by the government. We are extremely proud today to take our first step towards our 5 year program by flagging off the “Dettol – Swachh Express”.
RB (formerly called Reckitt Benckiser) has made a commitment to invest a sum of INR 100 crores towards “Dettol – Banega Swachh India” program over the next 5 years. The program aims to spread awareness around the importance of hygiene and sanitations to millions across the country and has introduced Indian film actor and legend, Mr. Amitabh Bachchan as the program ambassador for this mega campaign. With a history of over 150 years of innovation and the DNA engraved in health and hygiene, RB has power brands such as Dettol and Harpic, which are considered as gold standard in hygiene and sanitation segments.