'Kiska Brand Bajega' to create a high bandwidth in the field of marketing

A brand-new show, called 'Kiska Brand Bajega' conceptualized by Business Of Ideas, is ready to roll out to invigorate the senses and breathe in a new perspective to the ever-evolving world of brands. It has CNBC TV18 as the channel partner and is a neatly served snack-able marketing show. To kick off the first episode of this pioneer, the biggest celebrity brand and a trailblazer herself - Deepika Padukone came on board. The show will air 13 episodes and include stalwarts from comedy, media and entertainment industry too. 

The show is created by Business of Ideas, which is a Mumbai based creative, marketing and advertisement agency. The vivacious show will garner eyeballs and pull all kinds of audiences with its unparalleled content. It will also strongly differentiate itself from the regular chat shows by giving a comprehensive viewer experience; entertainment as well as a mind opener to delve into the world of brands. The discussions will revolve around India’s Biggest Celebrity Brands with real-time conversations on trends from the marketing purview. While the first segment is a tête-à-tête about the journeys of the biggest celebrity brands themselves, the other segments of the show will feature the MDs and CXOs of the most renowned and leading brands in the industry.

The panelists include the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon ( MD & Chairman of Thomas Cook ), Aparna Acharekar (Programming Head of Zee5).

“CNBCTV18 has been at the forefront of capturing the stories of brands that have built the India Story. In our 20th year, we bring to you a show that zooms in on some of India’s hottest celebrity brands from Deepika Padukone to Rohit Sharma to understand how they are scripting their entrepreneurial journeys. We also bring together advertising & marketing leaders, digital influencers and brand managers to decode the changing brand communication landscape,” said Shereen Bhan, Managing Editor, CNBC-TV18.

Talking about the show, Aditya Bhat, Head of Business of Ideas said, “The thought behind Kiska Brand Bajega was to take Marketing to a larger audience. So far shows have been catering to a Niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step. The media landscape is also changing rapidly with an increasing number of Apps and Platforms competing with traditional media. This show looks to capture the dynamic graph of this fantastic world. It features Panel Discussions with Industry Experts on Current Trends and is headlined by India's Favourite Celebrities and their brand journey through a marketing and brand lens which has never happened before on Indian Television.”

Business of Ideas has earlier conceptualized the popular Jio Dhan Dhana Dhan campaign with Deepika Padukone. They are also the only creative agency hired by the popular action camera brand GoPro in the world, to collaborate for content creation and social media marketing. The Election Commission of India appointed Business of Ideas to spread the word amongst the masses to go out and vote for the recently concluded Lok Sabha elections. 

Business of Ideas was founded by Mr. Aditya Bhat about a decade ago. In the past, he has executed multiple shows on the Indian television and creatively directed some of the biggest events in the country. Now, the company has built a forte in mainline, digital as well as social media advertising. They also have been creating many successful IPs and producing technology-driven content such as AR/VR & 360 in-house, with their strong creative, production & post-production team.

The first episode of the season of Kiska Brand Bajega will air on 26th July 2019 at 10 pm exclusively on CNBC TV-18.