KITKAT continues to innovate and indulge consumers in exciting breaks

Continuing with its trend of innovative campaigns Nestlé KIT KAT launches My Travel Break’ – a campaign that promises to bring immersive travel break experiences to life. In a first of its kind initiative, select Nestlé KIT KAT packs have been designed as picture postcards from interesting Indian locations, such as, Valley of Flower, Alleppey, Puducherry and Nubra Valley amongst others. The new packs are available at all leading grocery stores across the country.

Alleppey - https://www.youtube.com/watch?v=y_Fmdvt01ww

Commenting on the campaign, Mr. Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India, said, “For decades, Nestlé KIT KAT has delighted its consumers by curating different and unique break experiences. In the past, we have created several ‘first to market’ partnerships and launched promotions and campaigns to enable #Shopping Breaks, #Talktime Breaks and many such exciting breaks. The idea behind our latest campaign ‘My Travel Break’ is to celebrate the richness of experiences that India has to offer, and bring these right to our consumers’ hands”

Andamans- https://www.youtube.com/watch?v=jZMUKrW-I6U

As part of this unique campaign, Nestlé India has also launched a series of four videos, each capturing the serenity, and beauty of an interesting location. Each 15 second video promises to take viewers on a relaxing and enchanting virtual travel break.

Ladakh- https://www.youtube.com/watch?v=l4NVnjbCKL0

 

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