KitKat to be carbon neutral by 2025, boosting sustainability efforts
KitKat, one of the world's most popular chocolate brands, has today pledged to become carbon neutral by 2025. KitKat aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of the plan.
Most emissions occur when producing KitKat's ingredients like cocoa and milk. The brand will reduce these emissions as much as possible through initiatives like restoring forests and supporting a transition to regenerative agriculture.
For any emissions that cannot be eliminated, the brand will invest in high quality offsetting based on natural climate solutions.
KitKat is working with The Carbon Trust, a global climate change and sustainability consultancy, to measure the brand's current carbon footprint and will complete this process later in 2021.
Protecting and restoring forests
Deforestation is one of the main global drivers of carbon emissions in the agricultural supply chain. Nestlé has used a variety of tools for the last ten years, including certification, supply chain mapping and satellite imagery, to achieve its no-deforestation commitment.
Furthermore, Nestlé is focusing on forest conservation and restoration. For example, it published an action plan (pdf, 860Kb) in 2019 to help protect and restore forests in its cocoa supply chain. Earlier this month, Nestlé joined forces with others to launch the Rimba Collective. This initiative supports the protection and restoration of over 500,000 hectares of tropical forest landscapes in Southeast Asia, where the company sources its ingredients.