KKK2 gets Colors string revenue
Colors' parent company Viacom18 has shown a strong revenue growth of 36 per cent in the second quarter of the year. The channel has been raised up from its previous quarter, where the revenue was Rs 1.5 billion.
However Viacom18's second-quarter net loss, stood at Rs 416.28 million as expenses rose to Rs 2.38 billion.
But the second season of Fear Factor: Khataron ke Khiladi raised the revenue by 46 per cent.
Not only Colors but also Viacom18's other products are also changing their strategy to increase the revenue.
Viacom18's channels are Colors, youth channel MTV, kids channel Nick and international entertainment channel Vh1.
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