KKR Collaborates with AliveNow to launch Facebook & Instagram AR Filters
Kolkata Knight Riders (KKR), the Indian Premier League cricket team that represents the city of Kolkata has partnered with Facebook & AliveNow, a create tech studio and official Facebook and Instagram Spark AR Partners to launch a fun Instagram and Facebook AR filter for their fans.
As the IPL 2020 is here, the team launched the campaign ‘Tu Fan Nahi, Toofan Hai’ for the season as a tribute to their fans across the world from the players. The campaign is a callout to the team’s fans - the driving force behind the team, for their support. As the fans miss witnessing the game due to the ongoing situation, KKR plans to leverage this opportunity to unite them with some engaging initiatives.
As a part of their initiatives, KKR launched these Facebook and Instagram AR filters to celebrate the team’s fandom. Fans can try the team’s helmet in augmented reality with the team’s anthem and show their support to the team.
Kaustubh Jha, Marketing Head, Kolkata Knight Riders said, “The KKR AR filter on
Instagram, is one of the many ways we want to reach out to our fans this season and showcase our commitment to them. It’s an interactive way for KKR fans to cheer for their favourite team while having fun.”
Sriram Purushotham, Account Manager at AliveNow shared: “Its exciting to partner with Kolkata Knight Riders to build this fun AR filter for their fans. KKR wanted to explore something fun and cool to engage, and celebrate with their fans. We built this AR filter which the fans can try and show their support to the team.”
As the IPL has begun, KKR is set to bring more fun to their fans with this AR filter. KKR fans can try the AR filter here from this link http://bit.ly/KKRHelmet or visit @kkriders on Instagram.