'ŠKODA Deccan Beats’ begins Phase 2 – On The Road Series

ŠKODA AUTO India, along with PHD Media, Laqshya Event Capital, and BToS’ artist management have launched the Phase 2 of ŠKODA Deccan Beats. This musical extravaganza aims to celebrate indigenous musical talent from the heartlands of South India.

The series is divided into three distinct phases: Talent Hunt, On The Road Series, and Garage Show.

Phase 1 was the Talent Hunt where 16 finalists were selected; four from each South Indian language: Tamil, Telugu, Malayalam, and Kannada. They were then mentored by illustrious names from the South Indian music industry, such as Andrea Jeremiah (Tamil), Geetha Madhuri (Telugu), Sithara Krishnakumar (Malayalam), and Raghu Dixit (Kannada).

Phase 2 is On The Road Series, where these 16 finalists get to be part of a journey on the road, powered by ŠKODA. The music videos are a beautiful mix of music and travel, and the contestants will embark on a road journey to different states, cities and outskirts of South India to shoot the music videos, and discover unexplored sounds and tunes.

These 16 unique songs that were inspired by their travels are ready for you to listen to and are being released on ŠKODA Deccan Beats’ YouTube Channel. 

Here are the names of the finalists and their pairings with South Indian music artists: 

Malayalam 

Ananthu Gopi - Nikhil Mathew

Keethana KS - Santosh Hariharan

Madhavan Nair - Sithara Krishnakumar

Malvika Suresh - Arunima Venugopalan 

Tamil 

Arun Naik - Priyanka NK 

Gayatri Rajeev - Ajay Krishna

Hemanth Kumar - Vrusha Balu 

Uthara Pattathil - Andrea Jeremiah

Kannada

Keerthana - Mythri Iyer

Madhura Balaji - Raghu Dixit

Sunil Nakod - Nivas 

Vishal Anand - Pooja Vaidyanath

Telugu

Adviteeya Vojjala - Sony Komanduri

Sainath Kakina - Bhavna Balakrishnan

Soujanya Bhagavatula - Geetha Madhuri

Swathi Bekkera - Anu Anand

Tarun Jha, Head of Marketing, ŠKODA AUTO India, said: “Travel and music is a beautiful combination and we at ŠKODA are thrilled to be showcasing exceptional talent and indigenous music. It is inspiring to see the contestants learn from their mentors and surroundings and create something truly unique – and we’re honoured to be part of their journey as the driving force.” 

Laqshya Event Capital CEO Shyam Chhabria says: “The concept is phenomenal, and we at Laqshya Event Capital are thrilled to be a part of a refreshing initiative that amplifies the beauty of Kannada, Malayalam, Tamil, and Telugu music. The music the contestants have created is absolutely incredible. Music has no boundaries, and we’re thrilled to be bringing this musical voyage to life, and to be bringing indigenous music into a more mainstream format.” 

PHD India CEO Monaz Toddywala said: “South India is one of the key markets for ŠKODA. So it was logical and strategic to nurture the southern connect that drives the brand. As music is synonymous with road travel, we drove this unique concept that celebrates the beauty of South India and its diverse music for the ŠKODA loyalists and the larger consumer base to enjoy. We are elated with the results and are honoured to have worked so closely with the inspirational talent of the South.”

OMG India CCO Shailja Saraswati said: “Music is a defining content pillar for ŠKODA, and over the years we have invested in various music IPs which connect consumer, brand, and cultural truth through building the apt tension. So we embarked on another journey with phase 2 of ŠKODA Deccan Beats to drive the musical repertoire with talented contestants and eminent mentors and leveraged the ŠKODA Deccan Beats’ platform to make unique indigenous sounds and tunes, inspired by the beauty of traveling through the southern Indian landscapes. Such content enables great connect with audiences, and has great potential for organic growth also over a period of time”

Witness this musical extravaganza through the lens of their journey like never before.

The next and finale round “The Garage Show” will see all these 16 contestants perform with some of the best musicians from the South music industry and get an opportunity to perform their original compositions.

Website - https://skodadeccanbeats.in/

Instagram - https://instagram.com/skodadeccanbeats?utm_medium=copy_link

Facebook - ŠKODA Deccan Beats: https://www.facebook.com/SKODADeccanBeats/ 

Youtube - https://www.youtube.com/c/ŠA0KODADeccanBeats