Kohler launches a new campaign for a range of uber-cool products
Kohler India has launched a new campaign for its range of smart, lifestyle products. A series of 3 films capture the magic of the Ming Mirror, Veil Smart Toilet and the Kohler Steam-Shower. Each film is a tongue-in-cheek take that amplifies the beauty and usefulness of the products. One has two women friends that showcases the envy of one who gets smitten by the other’s mirror. While she wants to praise her friend’s new possession, she decides to burst her bubble momentarily, in an unexpected way.
The other is a slice-of-life interaction between a couple that captures the possessiveness of the wife about her special toilet. The story revolves around the wife stepping out while the husband is inviting a bunch of his friends to watch a football match. Alarmed at the prospect of a raucous group of men who will surely use the washroom, she does something intelligent and interesting to safeguard her toilet.
The third is a WFH situation that gets video-bombed by a kid who talks about the Steam Shower, much to the embarrassment of the father. Each of the films is built around a real, everyday human insight and uses them to make an aspirational statement about Kohler while being humourous.
The campaign has been conceptualized by the Gurgaon-based agency AndAnd Brand Partners and directed by Abhijit Sudhakar and produced by Anupama Ahluwalia of Zig-Zag Films.
Anand Suspi, Co-founder, AndAnd Brand Partners says, “The brief was to showcase pride of ownership. The fun was in exploring oblique ways to capture that without making a boring, flaunt statement.
Salil Sadanandan, President- Kitchen and Bath Kohler Brand K&B, SOUTH ASIA, MIDDLE EAST & SSA Adds “Kohler's endeavour is to inspire people to create beautiful bathrooms. This campaign uses humour to showcase the sense of pride that the owners’ have in their luxurious kohler bathroom”.