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Kohler’s ‘Bathroom is the new Living Room’ comes alive at India Design ID 2017

Brand Street India, a leading integrated marketing agency, has been instrumental in bringing to reality Kohler’s revolutionary concept of ‘Bathroom is the new living room’ at the country’s largest design event India Design ID 2017, being held in Delhi currently. The concept behind Kohler’s bold showcase is to inspire homeowners to integrate Bathrooms into the space of luxury living, niche lifestyle, and indulgence and Brand Street India have executed the concept of showcasing the designs in their practicality.

Kohler’s experience zone, a hit at the Indian Design ID, gives a sneak peak into the real taste of its new concept which aspires to give its consumers, products and ambience that depict an epitome of ease as if one is residing in the comfort of their own living room away from chaos. It provides distinctive style, an array of choices and uncompromising performance.

Talking about the concept, Surendra Singh, National Head, BSI said,” Kohler stands for supreme luxury and elegance.  They are the trend setters in the bath space. Designing for them was indeed a challenge as it was vital to keep in mind their ingenious collection, high-end sophistication, durability and practicality.  We are delighted that our concept designing has helped them achieve their desideratum.”

Talking about the showcase, Argha Sengupta, Campaign Lead, BSI, said, “A bathroom is an integral part of one’s life.  One can spend hours inside the bathroom by listening to music, studying books and so on.We are pleased, that our campaign was able to illustrate Kohler’s new concept Bathroom is the new living room positively. The exhibition, demonstration is sure to highlight them as a leader in bathroom solutions.”

Brand Street India is a young minded experiential marketing agency based out of Delhi led by some of the sharpest minds of the marketing field. They were also the facilitators behind the recent marketing integration of Lotus Herbals with the Bollywood movie Jolly LLB 2.


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