Kohler’s First ever digital launch introduces ‘Vive’
Kohler Co., the global lifestyle brand, unveiled their new range of faucets ‘Vive’ as brand ambassador Twinkle Khanna raised the curtain, in the first ever digital launch by Kohler on 24th July 2020. Twinkle Khanna in her Instagram post lauded Kohler for its brave and bold move by launching Vive during the pandemic. She called it a smart strategy and one that will hopefully pave the way for others.
Keeping true to its philosophy of being Bold, Kohler left no stone unturned in ensuring the digital launch was a high glitz event. The virtual presentation hosted by the witty and hilarious Cyrus Broacha was an interactive session with Mr. Salil Sadanandan, President Kohler K&B South Asia Middle East and Sub Saharan Africa, Mr. Tamal Saha, Vice President Commercial Kohler K&B South Asia along with Kohler’s brand Ambassador Twinkle Khanna. The event was virtually attended by architects, developers and other business partners. Vive’s virtual launch event served as a platform for developer’s and architects to experience brand’s game-changing range of faucets which are bold, uniquely expressive and refreshing. Inspired by fluidic human movements, the Vive faucet is a must have if you are looking for a contemporary and expressive bathroom.
Delighted to raise the curtain at the virtual event, Twinkle Khanna, Brand Ambassador at Kohler said, “It is always special to be a part of any Kohler event and interact with the Kohler Family. I have seen the Vive faucet since its inception design and I am extremely excited on how it has turned out. I am in awe of the refreshing and unconventional design of this faucet. I love how expressive and bold Vive is and makes a statement instantly.”
Further, she also said, “from an interior décor perspective, it fits perfectly well with all contemporary and expressive bathroom designs and is going to make the bathroom a centrepiece of the home.”
Talking about the new range, Salil Sadanandan, President, Kitchen and Bath Kohler Brand K&B South Asia, Middle East & SSA said, “. The launch of Vive is a game changer for us and will make luxury accessible to all. Suffice to say that this is perhaps one of the most exciting products that we have launched in Kohler India. It has been conceived, designed and manufactured in India and will sell across the world. It is Bold. It is Kohler. It is Vive”
Vive, a celebratory design for the contemporary bathroom space, harmonizes beauty and functionality The faucet is inspired from the elegant movements of ballet and has the graceful stance of a ballerina. The Vive’s unique design is a perfect match for the expressive Indian bathroom. It also features an engaging handle which introduces a fun element into your daily routine. With a generous reach, you don’t have to worry about water splashing out of the basin. The range includes a strikingly distinct wallmount model which is sure to become the centre of attention.