Kokuyo Camlin and Big I Tuna partner to Inspire A Billion

Which kid doesn’t want to be the next Dipa Karmarkar, PV Sindhu or Abhinav Bindra? The success of these athletes has inspired many Indian youngsters to take an active interest in sports other than cricket. That being said, most kids who participate in athletics still don’t get the kind of attention and exposure that we afford to our aspiring cricketers, doctors, engineers, beauty queens and talent show winners.

Full-service digital agency, Big I Tuna and Kokuyo Camlin, the well known stationery and art brand, joined forces to change this attitude with #InspireABillion - a unique digital initiative that compels today’s social media generation to show their support for Team India by watching the Rio Olympics and inspiring young Indians to excel in whatever sport they choose to take up.

Inspireabillion.com, the home of the initiative, aims to create awareness while keeping users notified of Team India’s performance at the games. It features the stories of four kids from Mumbai who aspire to bring glory to India in their favourite sport. Twisha Chera dreams of winning an Olympic Gold for India in gymnastics, Joshua wishes to lead the Indian football team, Sana Khan wants to captain the women’s hockey team, and Aditya wants to win a Gold in swimming. The videos aim to inspire parents to recognize the changing interests of today’s kids and their preference for sports other than cricket.

The campaign has been spearheaded by Big I Tuna to reach out to digital natives through visual storytelling and social media. Camlin, in line with its philosophy of bringing out the artist in each child, is the official sponsor of the campaign.

Inspireabillion.com also helps users to get closely involved with the Games by enabling updates on Team India’s scorecard at the multiple athletic events taking place each day at Rio, so users can show their support for Indian athletes on social media. The notifications are delivered via email once the users have registered via their email ids.