Kolkata-based Crow’s Nest bags digital marketing mandate for Bandhan Bank

Bandhan Bank has appointed Crow’s Nest for its digital marketing activities on a monthly retainer after a multi-agency pitch. Crow’s Nest will be handling the complete digital media mandate – digital planning and buying, strategy, content creation, and design across all social media platforms, along with online reputation management. 

Moreover, the agency’s main objective is to build the brand awareness as well as strengthen the brand’s digital footprint by not only highlighting their offerings, but also creating a strong digital community for the brand. 

While commenting on their newly established association with Bandhan Bank, Samrat Mukherjee, Founder & CEO, Crow’s Nest, said, “It is a great opportunity for us to work on the digital and creative mandate for Bandhan Bank. Our main aim for the brand is to make the bank’s digital persona more approachable, contemporary, and simple. As an agency, we study the consumer behaviour insight and subsequently sync it strategically with the brand requirements to create perfect solutions. Our team at Crow’s Nest is looking forward to a very fruitful association with Bandhan Bank.” 

Crow’s Nest is a digital communication agency based out of Kolkata. The agency renders consultation services in planning digital strategies, setting up e-commerce business, digital media buying, digital PR, and analysing data insights for various businesses. The agency has completed 10 years in 2018 and is focused towards making their clients digitally active and relevant in the industry. Crow’s Nest as an agency provides 360 degree solutions to its clients and helps to attain extensive exposure through various campaigns, crafting online and offline communications, social media marketing and influencer marketing.

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