Komli Media gets aggressive in South-East Asia
APAC’s leading digital media technology brand Komli Media, now a part of India’s SVG Media Group, today announced that it is expanding operations in South-East Asia with the opening of an office in Jakarta, Indonesia. Komli Media has also partnered with Smartpipe, one of the leading real-time data broker for network operators, for its Indonesia operations.
Direct integration to Smartpipe will allow Komli to deliver greater audience accuracy via Smartpipe’s unique and patent protected intelligent identification technology. Smartpipe will provide Komli with MNO (Mobile Network Operator) privacy compliant, deterministic behavioural data, allowing Komli’s in-app advertising clients to accurately target specific user segments aligned to their exact requirements. “At a time when Indonesia is experiencing a significant increase in mobile advertising growth, we are excited by the opportunity to broker targetting advertising soutions for Komli with Smartpipe” said Chirag Shah, Business Head, Komli Media.
Komli is a leading ad tech brand in South East Asia and has enjoyed a position of leadership in the regional markets for many years with strong equity among advertisers and publishers. Komli also appointed Mr. Udit Dave as head of its South East Asia operations based in Jakarta. The company further said that it will expand the team to 15 members in the next four months.
The company will launch with two proprietary and successful ad tech products: appjacketTM PLUS and Product Listing Ads (PLA) in Indonesia, Singapore and Thailand in the first stage. Malaysia, Vietnam and Phillippines launches will follow in the second stage.
Speaking about the expansion , Chirag Shah, Business Head, Komli Media, said, “We see tremendous business opportunity for Komli Media in South East Asia, building on the strong brand equity that Komli enjoys in the region. Our expansion in Indonesia marks the beginning of the next phase in SVG’s journey towards becoming South East Asia’s number one digital and mobile marketing platform.”
“We are also pleased to have a leader of the caliber of Udit Dave spearheading the South East Asia operations. His rich local experience and unmatched understanding of local markets is going to be an asset for Komli as we strengthen our local relationships towards serving our customers better. Udit’s priority will be to strengthen our on-ground teams and hire the best people to address the unique needs of local advertisers,” Chirag Shah added.
The company currently reaches out to more than 85 million consumers ascross South-East Asia and India. According to a recent report by eMarketer Indonesia is the fastest growing market in terms of mobile ad ecomomy.
Komli’s products for South East Asia
Product Listing Ads (PLA) is the world’s first native ad platform, by an independent ad network, open to all app publishers and competes directly with Google and Facebook’s PLA. The PLA platform allows app publishers to deliver ads without compromising on a user’s app experience, by embedding these ads natively, similar to the Facebook and Google ads. Product Linked Ads mark a major innovation in global mobile ad tech industry. This is for the first time that ads have been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads overwhelm and confuse a consumer by showing different products to choose from, Product Linked Ads only show relevant products as per consumer interest, reducing their efforts of buying products online.
appjacketTM PLUS is an In-App Advertising Platform that brings greater monetization capabilities to app developers and publishers. It is powered with enhanced features & controls for publishers including but not limited to the world’s first zero buffering and HD-quality video display technology. It also features revolutionary machine learning algorithm for best consumer targeting and reach, and a powerful mediation engine for best in class yield. Leading Indian app publishers like Nazara Games, Times Internet Ltd., HT Media Ltd, India Today Group, Bhaskar Group, Digivive, Zapak Games, Kompas etc. are using appjacketTM PLUS in their popular apps including Chhota Bheem, Gaana, India Today, Dainik Bhaskar, NexGTV and Live Mint.