Koo and Republic TV tie up to promote ‘Aatmanirbhar Bharat’ initiative

India’s largest micro-blogging platform ‘Koo’ announces its tie up with Republic TV to further reach and encourage Indian audiences to express their thoughts and opinions on everyday trending news. This gives impetus to the ongoing ‘Aatmanirbhar Bharat’ initiative by PM Modi, which brings two homegrown brands together in a first-ever unique partnership.

As part of the partnership, Republic Bharat will use the Koo platform to trend daily hashtags and encourage their followers on Koo to express their thoughts and opinions on these topics. The best koos will get featured on Republic TV. Republic will publish polls on Koo to users to get the pulse of the nation everyday which will be featured on their television network. Koo and Republic Bharat partnership will be seen on the Koo App and Republic Bharat TV channel starting Republic Day, 26th January 2021.

Aprameya Radhakrishna, Co-Founder and CEO of Koo, said ‘We firmly believe that Freedom of Speech digitally should be irrespective of language preferences. Today the internet has a majority of thoughts and opinions from the English audience. The tie up with Republic Bharat will help bring awareness about expressing oneself on social media among the Hindi speaking audiences as well.’  

Arnab Goswami, Managing Director and Editor-in-Chief, Republic Media Network said, “It is a phenomenal start to our ‘Republic-Aatmanirbhar Bharat Initiative’. Aprameya and Mayank (of Koo) are rock-solid examples of the nation’s AatmaNirbhar Bharat beacon call. What these young entrepreneurs have created is truly remarkable. We vow to support, encourage and give a platform to the bright minds, ideators, innovators, and entrepreneurs who are rooted in this great nation and take pride in India.”AatmaNirbhar Bharat beacon call. What these young entrepreneurs have created is truly remarkable. We vow to support, encourage and give a platform to the bright minds, ideators, innovators, and entrepreneurs who are rooted in this great nation and take pride in India.”