Kotak celebrates indomitable spirit of New-Age Moms

Ahead of Mother’s Day on 8^th May, Kotak Mahindra Bank Limited(“KMBL”/“Kotak”) has released a special song celebrating the indomitable spirit of modern mothers. The song, composed by popular singer Shaan, has been released under KMBL’s #GoForItMom campaign that celebrates the go-getter spirit of new-age moms. Kotak Silk, a banking programme exclusively for women, recognises and appreciates the mettle of mothers who pursue their dreams while balancing their familial responsibilities.

“Meri Udaan” - a song by Moms, for Moms - is written by Mahimma Bharadwaj and is beautifully sung by four mothers – Rajalakshmee Sanjay, Arpita Chakraborty, Prajakta Ranade, and Dr. Neha Rajpal. The song echoes how today’s mothers do not let their dreams be hampered by any barrier. While the song is primarily in Hindi, it also has multilingual verses in Tamil, Marathi, Bengali and Punjabi. The video features the four singer Moms and is interspersed with their photographs along with their children.

Elizabeth Venkataraman, Joint President – Marketing & Alliances, Kotak Mahindra Bank said, “Kotak Silkacknowledges all moms who strive hard every day for their families and also focus on their dreams.

Being a mother is a full-time job in itself. #GoForItMom is our sincere effort to acknowledge and celebrate theindomitable spirit of today’s moms, and encourages them to aim for the sky.”

As part of #GoForItMom, Kotak Silk is celebrating Mother’s May, a month-long festival under which KMBL has someinteresting offers lined up for women customers throughout the month.

 Special offers during Mother’s May from Kotak Silk

• Personal loans at a processing fee of flat Rs 999
• Smart EMI card available at a discounted price for Rs 99
• Two-wheeler loans start from flat 99% p.a at zero processing fees
• Offers on gold, diamond jewellery and a host of brands