Kotak launches 'DigitALL' campaign to celebrate International Women's Day

To drive the culture of digital literacy amongst the women fraternity on this  year's International Women's Day, Kotak Mahindra Asset Management Company (Kotak Mutual Fund)  has launched a digital campaign called ‘DigitALL: Innovation and technology for gender equality’,  which calls for digital inclusion of all with the hashtag #IncludeAll. 

The digital campaign video showcases Kotak group's women employees sharing their stories about  supporting and empowering other women in their lives by imparting them the knowledge of digital  literacy. 

Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said, "India has made huge  strides in the digital space over the past few years, and digital literacy has picked up momentum in  urban and other Tier 2 & Tier 3 cities quite well. On this Women's Day, Kotak Mutual Fund through its  campaign wants to spread the message that it is equally important for other women categories,  especially domestic helps, servants, to become digitally literate, which will help them in their day-to today lives."



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