Kotak Mahindra Bank launches **811

Kotak Mahindra Bank announces the launch of **811 (StarStar811) as a Call-To-Action to generate enquiries and to facilitate downloading 811 - India’s unique full-service digital banking ecosystem on mobile. 811 is a digital account that can be downloaded and operated from anywhere, 24x7 and serves as a platform where your money and everything you can do with it come together on your mobile phone.

811 can be instantly downloaded on the phone via Kotak’s mobile banking app by giving a missed call to**811. The solution, ‘StarStar’ (**) is a patented technology designed to enhance the Call-To-Action (CTA) of a brand. StarStar works across all major mobile operators, and on all feature and smartphones. It requires no internet connection or data connectivity and breaks the ice between brands and consumers at one of the most important modern day touch points –the mobile. Tango Media, a wholly owned subsidiary of Mogae Media, a leading provider of integrated mobile marketing services, has developed this innovative and revolutionary technology solution that enables brands to connect better and quicker with their target audiences on the mobile.

Commenting on this, Sandeep Goyal, Chairman, Mogae Media said, “We are delighted to bring this path-breaking technology to people. We are confident that soon, StarStar (**) will become to the mobile what hashtag (#) has today become to the world of social media.”Ambuj Chandna, Sr. Executive Vice President, Kotak Mahindra Bank said, “With 811, we offer customers a unique all-in-one value proposition of a zero balance savings account with zero charges for all digital transactions, where customers can earn up to 6% p.a. on their savings account balances. **811enables us to further simplify access to 811 for our customers.”

Currently, 811 is available on Google Play Store, and it will soon be available on Apple’s App Store.