Kraft's Toblerone comes to India!
Cadbury India announced the launch of Toblerone, the legendary triangular chocolate from Kraft Foods in India. Relished by consumers in over 122 countries, this delicious Swiss chocolate, infused with honey and almond nougat is being introduced in India in the classic ‘Milk Chocolate’ flavour. Given its premium quality and unique triangular shape, Toblerone makes for a perfect gift for any occasion.
Commenting on the launch, Chandramouli Venkatesan, Director – Snacking & Strategy, Cadbury India said, “It gives me immense pleasure to officially launch Toblerone in India. It is a landmark achievement for us as we add Toblerone to our chocolate portfolio. This launch is in line with our business objective of growing the premium gifting chocolate market and we are confident that Toblerone will significantly help us drive future growth.”
Toblerone, a legendary Swiss Chocolate, is over a century-old and prides itself on being the only triangular chocolate in the world. It is manufactured only in one factory, Bern Brunnen in Switzerland and exported to counties all across the world. The most preferred premium gifting chocolate for globe-trotters, it is the No. 1 brand across duty free stores at airports across the world.
Cadbury India aspires to position this heritage brand as one of the most premium gifting brands in the country with ‘Gift like no one else’ as the brand theme.
“Toblerone is globally known for being unconventional. Our consumer research in India showed that Indians are increasingly looking for unique gifting options that can delight and touch the heart of the receiver. Being the pioneers of chocolate gifting in India, we believe that Toblerone with its unique shape, distinctive taste, Swiss heritage and premium quality is the perfect choice to make a mark in gifting,” added Venkatesan.
Established in 1908, this iconic brand will now be available across India through modern retail outlets in 5 pack sizes - 50 gm for Rs 65, 100 gm for Rs 130, 150 gms tiny box for Rs. 375, 200 gm for Rs 250 and 400 gm for Rs 430.