KreditBee launches ‘Khushiyon Ka Loan’ campaign

KreditBee, one of India’s leading fintech platforms, today announced the launch of its brand campaign, ‘Khushiyon Ka Loan’. The campaign aims to change the perception of loans in people’s minds and portray it in a more positive light.

The campaign is conceptualized on availing loans during the festive season for up to â‚¹3 lakh in a convenient, easy, and effortless manner. It emphasizes that the entire process of loan application until disbursal is mobile-first and takes just 10 minutes to get the amount credited to a consumer’s account. The ad film video as a part of the campaign depicts a person who just availed a loan from KreditBee and is shopping to surprise his family on the occasion of Diwali.

The ‘Khushiyon Ka Loan’ campaign is targeted at the Indian middle class (people above the age of 21) across metros and towns in India. The use of loans has always been frowned upon, and the only acceptable justifications have been unavoidable circumstances or emergencies. The brand aims to build a perspective that borrowing money can also help you rejoice, buy presents, and meet your aspirations. During the holiday season, individuals get together with their relatives and exchange gifts in an effort to make each other happy. 

Ishan Bose, Chief Marketing Officer, KreditBee said, “We are delighted to launch the ‘Khushiyon Ka Loan’ brand campaign which conveys a strong and positive message that anyone can obtain a loan seamlessly via KreditBee. Personal loans are seen as an option during emergencies or dire situations only, but with this campaign, we hope to eradicate this taboo and encourage people to take a loan to even celebrate, give presents and enjoy life the way they like in general. We also want to convey that people should not compromise on their needs, especially during the festive season, and look to further empower them to be able to relish the little joys in life. Post pandemic, there is a huge upsurge in the festive participation across the board this time around. We are optimistic that this year’s festive season will see a huge credit demand which is likely to grow by over 150% compared to last year.”

The multimedia marketing campaign includes digital amplification of the ad and creatives across social media platforms. KreditBee aims to reach out to target segments in metros and big cities as well as audiences in Tier 2 and Tier 3 towns.

KreditBee currently offers multiple types of personal loans, online/offline checkout finance, and digital gold. The company further plans to diversify its product offering by venturing into digitally-enabled secured loans, home loans, and credit lines. This involves expanding its lending portfolio by introducing financial services like insurance, credit score report, and merchant-side offers, among others.