Kriti Sanon and Raftaar set to celebrate the #BeatsOfTheStreets

BREEZER Vivid Shuffle (BVS), India’s biggest hip hop festival, has announced the launch of its sixth consecutive season, to make Mumbai groove to the #BeatsOfTheStreets with a high-energy on-ground experience on 12th and 13th November 2022. Kriti Sanon, one of India’s most loved actresses who has had a longstanding association with BVS, will also be present to vibe with the audience.

A hip hop festival that’s transformed into a cultural phenomenon, BREEZER Vivid Shuffle is all set to celebrate the artists pushing the hip hop culture to greater prominence in the country. Bringing this movement to Mumbai’s hood, the festival will see adrenaline-pumping performances by some of the most sensational hip hop talents in India, making this season bigger and better than ever before. Day 1 of the festival will see the hard-hitting bars of Wicked Sunny; hip hop, trap, and funk biggie DJ Proof; along with rapper, composer, and YouTube knockout Dino James. On Day 2, hip hop enthusiasts will get to party with rappers PavanAgsy, and Krsna as well as rap superstar Raftaar

Arti Hajela, Regional Brand & Category Head – RTD (Ready To Drink), AMEA (Asia, Middle East, Africa) BACARDI said, “India’s hip hop scene has grown exponentially in the past decade with new renditions of music, art and dance emerging every day. With the aim to celebrate hip hop as a passion point of our culturally leaned-in consumers, we’re bringing BREEZER Vivid Shuffle back for its sixth season with a two-day festival in Mumbai. With electrifying acts and streetwear pop-ups to look forward to, this nod to the #BeatsOfTheStreets will be a melting pot of all things hip hop. We are committed to celebrating the hip hop movement in India and will continue to build avenues for both artists and enthusiasts to experience and embolden the power of hip hop.”

Drumming up the #BeatsOfTheStreets, BVS will transport audiences to the world of hip hop by encouraging them to show off their moves at open dance cyphers, update their drip at the street-style souk, and enjoy delicious food, all under one roof. To learn more about the skill behind hip hop, there will also be a School of Shuffle workshop on dance and music for enthusiasts.  

In addition to the two-day-long festival in Mumbai, BVS is set to kick off a block party in Hyderabad on the 5th of November and another in Guwahati on the 19th of November, celebrating the growth of  hip hop culture in India.

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming, said, “It is absolutely exhilarating for us to be a part of the most hip and happening festival, BREEZER Vivid Shuffle. Hip hop has almost become a cult in the country and fans and artists alike look forward to such fests wherein they can showcase their talent as well as get the right exposure. BVS is the stage where all things hip hop come together to permeate the senses and mesmerise the mind. #BeatsOfTheStreets is just where enthusiasts can be a part of the diversity of genres while getting immersed in the artful vibe of it all. The festival has been a platform to discover some of the most extraordinary talent from across the country and we are proud to say that it is marching ahead into becoming one of the most popular destinations for hip hop fans.”     

Bollywood actress and BVS Season 6 Brand Ambassador, Kriti Sanon - talked about her connection to hip hop. “Hip hop to me goes beyond music -  it is an expression of self, and that is what makes it special. I am honoured to be a part of India’s biggest hip hop festival, BREEZER Vivid Shuffle, once again as it celebrates its sixth season. It is incredible to see the level of talent and performances that infuse the stage with infectious energy each year. I am thrilled to be associated with a platform that opens doors for many artists to hone their skills, build confidence, and express themselves. I can’t wait to see BREEZER Vivid Shuffle come alive in Mumbai yet again this year and celebrate the #BeatsOfTheStreets with India's bustling hip hop community,” she shared.

In a move to nurture and embrace hip hop talent in India, BVS is also hosting a digital dance battle judged by international stalwarts Marie Poppins, Boubou, and Outrage. The attractive awards include a prize pool of 6 lakh rupees, and a meet and greet session with Kriti Sanon.

Click here for more information on #BeatsOfTheStreet digital dance battle.              

Get Groovin! Tickets now available on: - BREEZER Vivid Shuffle Mumbai.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment