Kumkum Bhagya’s spin-off Kundali Bhagya to go on air on Zee from July 12

Zee TV’s daily soap, ‘Kumkum Bhagya’, has been steadily climbing up the popularity charts and dethroned the hugely popular ‘Naagin 2’ some time back. Temporarily taking a backseat due to the telecast of the ICC Champions Trophy, the show still managed 8,407 Impressions (000s) in Week 24 and was the fifth most watched show on Hindi GECs in Rural+Urban. Banking on the show’s popularity, now Zee TV is introducing a spin-off show – ‘Kundali Bhagya’. 

‘Kumkum Bhagya’, which is approaching 1,000 episodes, narrates the love story of Abhi and Pragya. However, the multi-layered narrative of ‘Kumkum Bhagya’ and its underlying sub-plots have the potential to be told from different perspectives and varied lenses. Produced by Balaji Telefims, ‘Kundali Bhagya’ explores a parallel universe that emerges from the world of ‘Kumkum Bhagya’. 

Starting July 12, 2017 at 9.30 pm, every Monday to Friday on Zee TV, this new primetime fiction series will narrate the story of Pragya’s two sisters – Preeta and Shrishti – their attempts to reunite with their mother Sarla and their dynamics with an affluent Punjabi family – the Luthras, whose elder son Rishabh Luthra’s celebrity management firm manages Abhi’s music career. His younger brother Karan Luthra has an effortless swag that makes him an unabashed casanova and a lady-killer before the star cricketer he is. 

Deepak Rajadhyaksha, Deputy Business Head, Zee TV, remarked, “Zee TV has always strived to experiment with formats and bring its viewers unique and fresh content. After the success of ‘Pavitra Rishta’, ‘Jodha Akbar’, ‘Kumkum Bhagya’ and ‘Brahmarakshas’, we are extremely happy to associate yet again with Ekta Kapoor’s Balaji Telefilms to bring an innovative narrative, ‘Kundali Bhagya’. It introduces a new set of characters in an all-new world and will be replace our hit primetime show, ‘Ek Tha Raja Ek Thi Rani’, which was not only a strong differentiator but met with an overwhelming response and has had a glorious run of two years.” 

Ekta Kapoor, Managing Director and Creative Director, Balaji Telefilms, added here, “Over the last two decades, Balaji Telefilms in collaboration with Zee TV has created some great content. With our new show, ‘Kundali Bhagya’, we present a first-of-its-kind concept – an all-new interesting and engrossing show that emerges from the sub-plots of an already existing show. We will introduce Pragya’s sisters – Preeta and Shrishti, and the Luthra brothers – Karan and Rishabh. We’re hopeful that audiences will fall in love with each of these endearing characters as we have gone through hundreds of auditions before locking the impressive young talent. The writing for this show is extremely strong in terms of characterisation and the engaging screenplay should leave audiences hooked at the end of every episode.” 

‘Kundali Bhagya’ will star Shraddha Arya (Preeta), Anjum Fakih (Shrishti), Manit Joura (Rishabh Luthra) and Dheeraj Dhoopar (Karan Luthra). Shabir Ahluwalia, who essays the lead role of Abhi in ‘Kumkum Bhagya’ will feature in ‘Kundali Bhagya’ as well. 

It will be interesting to see of this spin-off show match the mettle of the parent show. Will it lead to a spurt in more spin-off shows? Only time will tell…


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment