Kunaal Roy Kapur features in 3-film campaign for Coinswitch Kuber

Hypercollective - A division of Nihilent has created the launch campaign Trade Kar, Befikar for CoinSwitch Kuber - the largest cryptocurrency investment platform in India. With this rollout, CoinSwitch becomes the first brand in the Indian crypto space to launch an extensive campaign to bring the conversation to the center stage.

The campaign aims to focus the spotlight on the crypto storm that is sweeping millions of Indians that are looking at crypto trading as an alternative asset class and build equity amongst tech-savvy investors.

The brand campaign consisting of three films is staggered to be aired on Disney+ Hotstar during the Indian Premier League, CoinSwitch Kuber is also the Associate Sponsor for the event on the OTT platform.

All three films show Kunaal Roy Kapur playing multiple characters and reflecting on the questions a person would have about trading in cryptocurrency. The campaign’s objective is to not only inform the audience but entertain as well since IPL is one of the hottest properties in Indian Media.

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On the campaign, Ashish Singhal, CEO and Co-Founder, CoinSwitch Kuber said, “We're thoroughly excited to present Trade Kar, Befikar campaign to the Millennials and GenZ who are emerging as the biggest backers of cryptocurrencies in India. With this campaign, we aim to establish that it is a smart step to invest early in cryptocurrencies. And crypto has been the fastest-growing asset class of the last decade and the momentum is becoming even stronger now. With each ad film, we have intended to reach the young and upwardly mobile Indians in a fun and memorable way, and it's been an absolute pleasure to have Kunaal Roy Kapur as the face of our campaign who reflects the spirit and energy synonymous with our brand.”

KV Sridhar ‘Pops’, Global Chief Creative Officer of Nihilent said, “The CoinSwitch Kuber ad films are special for us as they allow us to involve our audience into experiencing a completely new investment category that most of them may not be familiar with. We, therefore, decided to go for stories that not only highlight the utility of this new asset class but also place it firmly within the Indian family context as something that everyone can invest in and which is not a domain of the elite. As far as the choice of having Kunaal Roy Kapur playing all the roles is concerned, he has done a wonderful job to accentuate the memorability, humor, and whimsicality of the campaign." added Sridhar.