Kung Fu Panda 2 partners with Zynga; Launches first In-Game integration in CityVille

DreamWorks Animation, Paramount Pictures and Zynga (www.zynga.com) announced a new in-game item and quest for players of the popular game CityVille to promote the opening of Kung Fu Panda 2, which stars Jack Black, Dustin Hoffman and Angelina Jolie, and debuts in theaters on Thursday, May 26th. This partnership marks the first advertising integration within CityVille, Facebook's largest and most popular application.

CityVille's more than 88 million monthly players (according to AppData) will be able to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda's Furious Five - Viper, Monkey, Mantis, Master Shifu, Tigress, and Crane. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest.

"Nearly a third of all Kung Fu Panda fans on Facebook also play CityVille, so the integration is a natural fit and something we think our players will love," said Manny Anekal, Global Director of Brand Advertising at Zynga. "It's important that we partner with brands that resonate with and are meaningful to our players and enhance their game play."

"We're thrilled to partner with Zynga to give our movie-going audience a unique and interactive way to connect with the characters they love," said Amy Powell, EVP of Interactive Marketing Strategy & Film Production at Paramount. "We are always looking for innovative ways to engage with our audience and are proud to partner on the first advertising integration in CityVille and reach the millions of players that visit their cities every day."

This announcement follows recent Zynga partnerships with Paramount Pictures to bring Rango into the untamed wilderness of FrontierVille and DreamWorks Animations' Megamind where Megamind launched his very own "Mega-Farm" within FarmVille. In the first 24-hour promotion period more than 9 million people engaged with the "Mega-Farm."

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