Kurkure Ab Laga Masala - #BoreNoMore Influencer Activation

Over the last few months, as we continue to stay at home, life is becoming slightly mundane and boredom has begun to find its way to us.

With the objective of adding a ‘Masaaledar Twist’ to life’s boring moments, Kurkure, one of India’s most loved snack brands, is engaging 1000 micro-influencers with the Kurkure ‘Entertainment Ka Spark’ Kit. The kit offers some of Kurkure’s best variants – Kurkure Masala Munch, Kurkure Green Chutney Style and Kurkure Chilli Chatka – along with some cue cards that showcases exciting ways in which Kurkure can be a saviour to moments of boredom! Whether it’s an interesting game of Tic-Tac-Toe or some chatpata food hacks with Kurkure Art, influencers are sharing their #BoreNoMore moments on social media using a fun selfie ring-light that is also being shared as a part of the kit.

This campaign comes on the backdrop of the recently launched campaign, Ab Laga Masala, with brand ambassador and Bollywood superstar Akshay Kumar which highlights how Kurkure is the perfect companion for consumers to transform boring moments to entertaining moments, filled with an element of fun and quirk.


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