Kushal Sanghvi joins CitrusAd, a retail industry media platform

Kushal Sanghvi has recently joined CitrusAd, a retail industry media platform for sponsored protect ads, banners & email Ids.
His responsibility will be to share and expand the fast-growing footprint of the CitrusAd platform into new retail and e-commerce partnerships, putting control of monetization programs into the hands of retailers, creating opportunities through various channels/ types for e-commerce media for advertisers/ brands and their agency partners also to look for ease of deployment, ease of operation and analytics, and creating the most relevant experience for customers in the process. 
Before joining Citrus, Sanghvi was associated with the leading ad-tech firm Integral Ad Science as Head of India & South Asia. He is also the vice-chairman of I-Com global and Director at Apprify-Digital IT Hub, a startup studio. 
Prior to this, Sanghvi was also associated with organizations like Reliance Entertainment as Business Head and was the founder of the digital and media advertising agency for Reliance ADAG, World Wide Open. He was the CEO of Span Digital for more than a year.
He has also earlier worked with Spiider Digital Hub as Managing Director, and was also associated with the mobile technology and marketing firm StratosHear Technologies as Executive Director for a short span of about a year and also worked with Media Contacts, the digital arm of Havas Media, in India. 
Sanghvi has more than 21 years of industry experience and is one of the founder members of Rediff.com.

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