Kwality milk says, Zindagi mein rukna mana hai

Kwality Limited has launched its brand of milk ‘Kwality’ through a TVC featuring Akshay Kumar. The film has been conceptualized by McCANN Health, India.

The ad launches the milk brand with a message that, now, nothing will hold you back as protein ki shakti from Kwality milk will help you live ZINDAGI NON STOP.

The ad picks up the everyday mundane traffic scenario and turns it into a power-packed sequence of energy and enthusiasm. It starts with Akshay Kumar spotting the Kwality milk van stuck in a traffic jam along with his car. As he tastes the milk, a gush of energy runs through his body and he goes ahead cutting through the traffic in parkour style. His magnetic energy pulls the crowd with him and the whole street goes buzzing in action. 

Akshay Kumar was chosen as the brand ambassador as the way he lives his life and the energy he exudes wherever he goes, aptly connects with the brand personality. And the brand promise.

Rajesh Rai, Executive Creative Director, McCANN Health, India, shares his thought “The brand promise, Zindagi Non Stop, captures the truth of the fast-paced life we live today and at the same time presents the brand as a solution to keep moving forward. It is a different take on how milk can help you lead a life.”

Nawal Sharma, President & Head - Business Transformation, Kwality Limited says, “We are going through an exciting journey of strategic transformation - from being a B2B player to B2C. Creating a strong brand is of utmost importance to us. The ad film delivers the brand promise very well. More importantly, we are getting good reviews from our consumers and trade partners since the time we have started airing it”.    

Dr. Harshit Jain, Country Head and Marketing Director (APAC), McCANN Health says, “The challenge was to find the right positioning for the brand. So, we did a thorough market analysis and came up with a strategy that could cut the clutter.”

https://youtu.be/EKyP68xJAsE 

CREDITS

Client: Kwality India Limited

Agency: McCANN Health, India

Country Head: Harshit Jain

Vice President: Daleep Manhas

Executive Creative Director: Rajesh Rai and Dinesh Gosalkal

Account management: Kamya, Abhilasha

Creative team: Anisha, Bhavesh, Prasanth