KWAN acquires controlling stake in PR agency Eye D Communications!

KWAN, India's premier entertainment and marketing company has acquired controlling interest in Eye D Communications, a leading entertainment and lifestyle PR agency. KWAN as an agency is always on the look-out for opportunities in the entertainment world that can allow them to not just strengthen, but diversify their business offering as well. To acquire Eye D Communications, that saw its inception in 2009, was a logical choice based on it being one of the fastest growing agencies in the entertainment space. Eye D and KWAN already share a number of clients in common on the PR and commercial front and this acquisition has been a natural progression of a successful working relationship.

Speaking about the association, Anirban Das Blah, MD KWAN says, "We were looking at investing in a PR agency to provide complete communications solutions to clients. Our only worry was the glaring difficulty that communication companies face when it comes to building and communicating their clients as brands. It is my belief that Eye D Communications is the one agency that operates from a "strategic communication' perspective and not just from a media relations point of view. We plan on helping Eye D accelerate their growth by virtue of our relationships and broaden their offering within the entertainment, fashion, luxury and lifestyle space. Eye D will continue to operate under the same brand name in the industry so as to maintain its individuality even beyond the realm of KWAN."

Elaborating on the association, Divya Tejuja, Head of Eye D Communications says, "Having worked very closely with KWAN on the numerous clients that we share, we have been able to rapidly scale up operations in sectors such as films, fashion, lifestyle and luxury brands. KWAN's pan-India penetration and network of celebrity clients is phenomenal and we are looking forward to working in tandem with them to enhance the scope and reach of our services. The association will give us access to a much larger talent pool and put us on the fast track to effective brand building and image management in the entertainment, luxury and lifestyle space."