KWAN embraces OUTCAST!

KWAN, India's premier entertainment and marketing company has acquired controlling interest in Outcast, a leading casting agency founded and managed by actor Sandhya Mridul , thereby creating the first corporate entity in the casting space in India. Outcast already casts for several leading ad film production houses and motion pictures. With the KWAN investment Outcast intends to rapidly scale up operations accessing KWAN's network of over 400 brands, ad agencies, motion picture production houses and ad film production houses. It also enhances Outcast's service offering by allowing it to deliver casting requirements from Freida Pinto to 70 year old grandfathers to the latest Miss India, combining its database of over 2000 faces across age groups to KWAN's talent portfolio of over 70 clients across films, modelling, music and sport. Outcast will continue to operate under the same brand name in the industry.

Speaking about the association, Anirban Das Blah, MD KWAN says, "Sandhya and Outcast have always been front runners in the casting business. With her expertise and her eye for talent combined with our market reach and scale, we are sure to create a formidable force that will professionalise the casting business in India. So if you are looking to launch a new face opposite an established actor or cast a child in an advertisement or a movie, you don't need to go to dubious brokers, fixers or individuals anymore. Instead, Outcast will serve as the ONLY corporate casting organization to fulfill your need".

Speaking on the association, the founder of Outcast Sandhya Mridul said, "Outcast & KWAN share a common belief of casting being the first step to better cinema or campaigns. The market today demands talent that truly has what it takes to take the industry forward. With new age thinking and direction, the opportunities truly are limitless and this needs to be explored so that it serves a larger purpose for all involved. With KWAN, I believe that we can not only scale up our operations but also professionalise in the existing casting business."