Kyoorius Design Awards: 2 Black & 22 Blue Elephants given away
Held over a period of three days, the 11th edition of Kyoorius Designyatra presented by Zee concluded on October 1, 2016 on a rousing note with the Kyoorius Design Awards 2016. With 2 Black Elephants and 22 Blue Elephants, the awards honoured and awarded the most outstanding work in design and visual communication. During the ceremony, Kyoorius also awarded some of the future creative stars with the Kyoorius Young Blood Awards, which not only showcases but also encourages young Indian talent in the visual communication space.
Kahani Designworks and Ek Type were the two winners of the Black Elephants for their campaigns for The State of Architecture and Baloo, respectively. Black Elephants are reserved for the work that is the best amongst the best, work that involves high risk and high dedication and that has a long time impact on the industry. Kyoorius received a total of 468 entries this year for the Kyoorius Design Awards, out of which 43 were the In-Book winners.
The Kyoorius Young Blood Awards received a total of 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners. The Kyoorius Young Blood Awards is one-of-its-kind and apart from the cash prize, the winner also gets their work published in the Kyoorius Awards Annual that reaches to over 5,000 corporates, design studious and creative agencies all across India. The brief sponsors for the Kyoorius Young Blood Awards included – Café Cuba, Deloitte, Hotstar, Istock, ITSA, L&K Saatchi & Saatchi, Lodha, Loco Design, Pidilite and Samsung.
The awards were a culmination of the three-day event on creativity and design that sparked fresh and new ideas among the attendees. The speaker line-up on the final day of Kyoorius Designyatra 2016 included Jon Marshall, Co-Founder & Creative Director, MAP; Singgih Kartono, Founder & Designer, Magno Design; Alex Daly, Founder, Vann Alexandra; Ronald van Schaik, Founder, Kaliber Interactive; Ayappa KM, Co-Founder, Early Man Film; Tap Kruavanichkit, Creative Director, Farmgroup; Ruchita Madhok, Principal, Kahani Designworks; Sameer Kulavoor, Founder, Bombay Duck Design; and Sarang Kulkarni, Founder, WhiteCrow. The speaker sessions ended with an interactive discussion with Michael Wolff, Founder, Michael Wolff & Co.
Rajesh Kejriwal, Founder CEO of Kyoorius, remarked, “This year, at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with anew passion and vigour towards why they are a part of this ever-growing industry.”
Speaking about the awards, he said, “The Kyoorius Design Awards have fast become something of an aspiration for a lot of people within the industry and we see first-hand proof in the kind of entries we have received. The young talent within the industry has also become more innovative in terms of their campaigns, creativity and innovation and some of the ideas surpass even our expectations.”